From what started as a rainbow 50m line, rainbow jerseys and a celebration game at a local sports club in Yarra Glen, has turned into a national movement that transcends sport.
Pride Cups are now being played alongside more than 400 clubs, across every state and territory in Australia, in 15 unique sporting codes.
We are incredibly proud of the growth and unwavering support of our community.
Partnerships like this ensure that our impact and support continues to grow alongside our incredible sporting clubs.
Just like the local Coles supermarket, we know that sports clubs are at the very heart of so many regional and rural communities and these events make real inroads for LGBTI+ inclusion far beyond just the game day.
We have extremely ambitious aims to ensure that Pride Cup can make sport everyone’s game and this partnership with Coles will help us get there.
A huge Pride filled thank you needs to be shared with our partnership team at Coles including Tony Dang , Katie Wyatt GAICD , David Brewster and Genevieve Hawkins who have always believed in Pride Cups ethos and philosophy.
The partnership has already kicked off in style, with the IDAHOBIT ‘This is Me’ LGBTI+ inclusion in sport panel (featuring Jason Ball, Darcy Vescio and Josh Cavallo) and the introduction of the Coles team at the Lawn Bowls Pride Cup.
Coles is now part of the Pride Cup family and we couldn’t be more proud.